PROJECT 01 +
APP LAUNCH
December 2025
ABOUT
In 2025 21D launched a brand new app dedicated to making the process of patients getting their surgery as simple and transparent as possible. This was a short ad aimed with the sole purpose of getting people excited and to try out the new app.
3D Animation / Motion Design / Editing
Final film +
Best watched with sound on
01 - Concept and Brief +
CONCEPT &
BRIEF
Client
Duration
Timeline
Role
21D
30 sec
1 week
Solo
THE BRIEF
Create an engaging modern app launch trailer for the new 21D app, designed for the patient.
Something modern, sleak and with an apple-like aesthetic.
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02 - DESIGN IDEAS +
DESIGN IDEAS
MOODBOARD
Sleek
Modern
Apple
Product
Clinical
Accessible
Palette
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#253271
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#90C3E1
#D6BE9A
#E3E7E6
03 - Technical Breakdown +
TECHNICAL BREAKDOWN
A small look into a couple of key elements in the project.
01 — Glass shader nodes
02 — Ripple geometry nodes
Standard glass lacks the detail needed to show a screen convincingly, so I rebuilt the real layers of a phone display. Individual pixels add texture, and slightly exaggerated RGB IOR values split the light paths, making the red, green and blue refraction visible.
I wanted a simple but effective morph effect for when the icon jumps out of the screen. Built in Blender geometry nodes and fully procedural, it uses a null as a proximity sensor to drive a wave texture that displaces along the normals. It can also be swapped for a standard X/Y/Z direction. Parameters like height and ripple range are easy to tweak, and an extra section handles noise or other texture patterns. For this project I opted to stick with a standard wave because it gave a cleaner look which fit the brief better.
BEFORE / AFTER
Previs → Beauty / Drag the handle to compare
04 - Gallery +











