MOTION 01 +
21D Philosophy
2026
An advert to be ran on Youtube and Meta Platforms.
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The goal was to show how when booking such a major surgery you aren't simply picking the first company or the cheapest. You are buying into a philosophy and aftercare. The surgery itself is only a minor part of the experience. Recovery and support is more important.
ABOUT
Motion Design / Editing
Final film +
Best watched with sound on
01 - Concept and Brief +
CONCEPT &
BRIEF
Client
Length
Format
Role
21D Clinical
2 min
16:9/1:1/9:16 ad
Solo
THE BRIEF
Create an advert aimed to call on the emotional and personal investment into the company you pick.
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I was given a script to use and a general concept and was told to stick exactly to this wording. I needed to generate a personal emotive graphic project from this.
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I opted to go with a simplified look with only a few colours to ensure optimal focus on the script. The visual was to support the message. It was also crucial to associate the message with the brand, hence the strong use of purple as a primary 21D colour.
02 - Toolkit +
TOOLKIT RUNDOWN
Three main tools used for the graphic ad. See the workflow below:
Tool 01 / Adobe
Ae
After Effects
Started with recording of own voice for script pacing. Built all graphics, shapes, and animated elements. Aligned these to my voiceover first, rendered out all comps ready for the edit.
Graphics
Tool 02 / AI voice
EL
ElevenLabs
Generated the voiceover from the script using a selected older comforting voice. This was done line by line for the correct emphasis.
Voiceover
Tool 03 / Adobe
Pr
Premiere Pro
All comps and voiceover elements brought together. Used for sound design primarily and some edit tweaks to fine tune the pacing. Exported via Media Encoder.
Final composite Sound design
TECHNICAL BREAKDOWN
03 - Technical breakdown +
A quick look at how the piece came together.
01 - Graphics in After Effects
02 - Final cut in Premiere Pro
Basic concept taken forward. Simple graphics with trim curves and fluid spheres. 3D layers for specific scenes but mainly simple comps with emphasis on principles of animation. Let the motion and narrative do the work rather than complex scenes.
Glimpse into the premiere pro timeline and sound design. Use of Stems for correct music levelling. EQ for voice and music pitch conflicts. Additional subtle background sound effects to add to the narrative.
After Effects timeline
Premiere Pro timeline
